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What is Home Staging?
Home staging
is the act of preparing a private residence for sale in
the real estate
marketplace. The goal of
staging is to sell a home quickly, and for the most
money possible. Staging focuses on improving a property
to make it appeal to the largest number of buyers by
transforming it into a welcoming, attractive product for
sale.
For vacant homes, staging
furniture is used to create a living space the buyer can
"see" themselves living in. Properly executed staging
leads the eye to attractive features while
minimizing flaws. *
Source: Wikipedia
Home Staging is essential in any
market
In a buyer's market the inventory of homes for
sale exceed the demand.
Buyers are more picky and negotiate more aggressively
when a home has been on the market over 30 days.
With so many choices, buyers will only be interested in
properties that are the most appealing.
A professionally staged home shows better than a non-staged home
and will sell faster, thereby enabling the
homeowner to avoid aggressive, “must sell” negotiations. In a
buyer's
market, you must make your home stand out from
the competition!
In a seller's market
the inventory is lower, so more home buyers are choosing
from fewer available homes.
A quickly turning inventory of homes generally means
home buyers must make quick buying decisions when they
find their “dream home” Home staging makes your home
more desirable and creates more interest. If enough
buyers are bidding on your home, the selling price may
actually go higher than your asking price!
Typically, a potential buyer
will make up their mind ten seconds after they step in
the front door, leaving little room for error.
Home stagers work to quickly
capture a favorable emotional connection and then
reinforce it as home buyers walk through the rest of the
house. At the end of the day, after home buyers have
toured 6-8 properties, it will be your house that they
remember because of that lasting emotional connection.
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Getting the most money for your home
The investment in home staging will nearly always be
less than your first price reduction. For a median
priced home, most Realtors will recommend a price
reduction of $5,000-$10,000 every 30 days.
If your home is situated in an area where there is a
large inventory of houses for sale, home staging
increases your chances of selling quickly at full market
price. A fast sale means that you not only avoid costly
price reductions but also save money in decreased
carrying costs.
Home staging in the Portland area averages between $500
and $3,000. Realtors say it will not only sell your home
faster, but in an ideal market may even increase the
sale price of your home.
Home staging is an investment, not an expense.
What’s the difference? An investment is
something for which you expect a future return, which is
exactly what home staging does. Your investment in
staging helps sell your home faster, and for more money.
A recent CNN Money report on the top 5 strategies
homeowners can use to get top dollar in a slower real
estate market, the #1 Top strategy was professional
Home Staging.
Staging may even be tax deductible!
Consult with your
tax advisor to see if this applies to
you.
Staging can be accomplished with a minimal amount of
time and money
Our professional stagers are experts in mixing the old
with the new. Although we can start from scratch, we
like to re-purpose as many of your items as possible to
keep your costs at a minimum.
Creating the "model home" look is not easily achieved
without the help of someone who does this everyday for a
living, but can be achieved in any home - any where. |
